Communications Insight

 
Miquel Helft, technology reporter at the New York Times, wrote a nice summary of the progress Microsoft is making with it’s new search engine, Bing, published in today’s paper. http://tinyurl.com/kmrspf
Personally, I’ve been a fan of Bing’s from the first time I saw it debut at the All Things Digital conference (sponsored by the Wall Street Journal) in [...]

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Hi–I’ve been exploring both of these services, trying to get familiar with how to use them and how they might be helpful to me and/or to my clients.
I joined the WSJ community several weeks ago and at first was enthusiastic, then haven’t had time to go back and really work with it. Just recently joined [...]

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The other day I was talking to my very smart client, Chloe Jackson, over at WaveMaker. WaveMaker has an easy programming environment for app development for the cloud.
Chloe has been with the company for several years and is very well-versed in all things-cloud related. She and I started talking about companies that are recession-friendly and [...]

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Apparently last year Pepsi reportedly spent over $1 million dollars to redesign its logo, hiring the Arnell Group to do so. Yesterday, Gawker, made public an internal document, supposedly written by the design team to explain/justify their redesign.
The 27-page document, which very well could be an Internet hoax, explains how the logo redesign is [...]

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I’ve been wanting to post on branding–Business Week just came out with it’s annual Top 100 Brands story–but it just doesn’t seem relevant somehow!But, it is. The stronger brands will weather the storm better, and come out the other end that much stronger. We all know that. It’s never a good time to STOP investing [...]

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The Reputation Institute, a private consultancy dedicated to corporate reputation management, has just published its 2008 Global Pulse Report which attempts to measure corporate reputations. A synopsis of the U.S. study is available for download at the Institutes’s website and it makes for interesting reading by anyone in the business of advising clients about reputation [...]

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This fascinating article “The Changing Face of the American Consumer”, published in this week’s Ad Age, by Peter Francese, outlines the leading demographic trends as summarized from the US Census data and details specific advise on how savvy marketeers may deal with these shifts. Francese, the founding publisher of American Demographics Magazine, is a reliable [...]

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So, what are the lessons any executive can take from these “D” interviews (see my post) and generalize to their own interview preparation?
1. Preparation is paramount. Before going into any interview, you need to review your business top to bottom and become familiar with all the relevant issues and perspectives. Specifically review all public information [...]

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What “they” am I talking about here? The customers. That’s who.I was talking with Anu Sanghvi, one of the very smart product managers at my client, PayCycle. We were discussing a new service enhancement that she’s working on bringing to market; talking about features, benefits, pros and cons. I was asking her “why?”, “why”, “why”?“Why [...]

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Today I had a client ask me for advice on giving great product demonstrations. She wanted to know if her demos were effective and was looking for ways to improve. She’s a smart executive for asking the question.Product demonstrations are one of the most necessary communications tool for any tech company; software, hardware or online [...]

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