Communications Insight

Exploring (Technology) Marketing & Communications

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Entries Tagged as 'Advertising'

The New Demographics

July 8th, 2008 · 2 Comments · Advertising, Communications Strategy, Marketing

This fascinating article “The Changing Face of the American Consumer”, published in this week’s Ad Age, by Peter Francese, outlines the leading demographic trends as summarized from the US Census data and details specific advise on how savvy marketeers may deal with these shifts. Francese, the founding publisher of American Demographics Magazine, is a reliable [...]

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State of the News Media

April 4th, 2008 · 1 Comment · Advertising, Marketing

Much has been written about the “State of the News Media” report published in late March by the Project for Excellence in Journalism so I won’t spend time restating any of the obvious. Suffice it to say that, as we all know, disruption is overtaking traditional media and it won’t be long before we consume [...]

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