This fascinating article “The Changing Face of the American Consumer”, published in this week’s Ad Age, by Peter Francese, outlines the leading demographic trends as summarized from the US Census data and details specific advise on how savvy marketeers may deal with these shifts. Francese, the founding publisher of American Demographics Magazine, is a reliable [...]
Entries Tagged as 'Advertising'
The New Demographics
July 8th, 2008 · 2 Comments · Advertising, Communications Strategy, Marketing
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State of the News Media
April 4th, 2008 · 1 Comment · Advertising, Marketing
Much has been written about the “State of the News Media” report published in late March by the Project for Excellence in Journalism so I won’t spend time restating any of the obvious. Suffice it to say that, as we all know, disruption is overtaking traditional media and it won’t be long before we consume [...]
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