Apparently last year Pepsi reportedly spent over $1 million dollars to redesign its logo, hiring the Arnell Group to do so. Yesterday, Gawker, made public an internal document, supposedly written by the design team to explain/justify their redesign.
The 27-page document, which very well could be an Internet hoax, explains how the logo redesign is [...]
Entries Tagged as 'Branding'
Pepsi Logo Loopiness
February 12th, 2009 · 5 Comments · Branding, Marketing, Public Relations
Tags: Arnell Group·design·Internet hoax·logo
