Communications Insight

Hi–I’ve been exploring both of these services, trying to get familiar with how to use them and how they might be helpful to me and/or to my clients.
I joined the WSJ community several weeks ago and at first was enthusiastic, then haven’t had time to go back and really work with it. Just recently joined [...]

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The other day I was talking to my very smart client, Chloe Jackson, over at WaveMaker. WaveMaker has an easy programming environment for app development for the cloud.
Chloe has been with the company for several years and is very well-versed in all things-cloud related. She and I started talking about companies that are recession-friendly and [...]

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Hi There–Welcome Back! For those of you who follow this blog, you may have realized that it has been a long while since I posted. Why, you may ask?
I’ve been in the process of upgrading and updating my blog design, and (drumroll) here it is!
First, I want to thank the great design team of Kaushik [...]

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I’ve been wanting to post on branding–Business Week just came out with it’s annual Top 100 Brands story–but it just doesn’t seem relevant somehow!But, it is. The stronger brands will weather the storm better, and come out the other end that much stronger. We all know that. It’s never a good time to STOP investing [...]

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I generally don’t like to veer too much into personal likes/dislikes on this blog but I just saw an amazing opera from the San Francisco Opera company. I’ve been an SF opera subscriber for years; I love the combination of wonderful music, beautiful vocals and the storytelling of live theater. And, we are so lucky [...]

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My client, whom I’ve mentioned before in this blog, Wasim Ahmad, vice president of marketing at Voltage Security recently recommended reading Presentation Zen by Garr Reynolds. I’m only about halfway through the book but I’m already a convert and rethinking my own presentations and those I help my clients prepare. Here is Garr’s [...]

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This fascinating article “The Changing Face of the American Consumer”, published in this week’s Ad Age, by Peter Francese, outlines the leading demographic trends as summarized from the US Census data and details specific advise on how savvy marketeers may deal with these shifts. Francese, the founding publisher of American Demographics Magazine, is a reliable [...]

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So, what are the lessons any executive can take from these “D” interviews (see my post) and generalize to their own interview preparation?
1. Preparation is paramount. Before going into any interview, you need to review your business top to bottom and become familiar with all the relevant issues and perspectives. Specifically review all public information [...]

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A couple of weeks ago I was fortunate to attend the annual “D: All Things Digital” conference sponsored by the Wall Street Journal and co-produced by preeminent technology journalists Walt Mossberg and Kara Swisher. The format for “D” is somewhat unique in that, instead of executive keynotes or ‘fireside chats” that are typical at [...]

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