Communications Insight

Miquel Helft, technology reporter at the New York Times, wrote a nice summary of the progress Microsoft is making with it’s new search engine, Bing, published in today’s paper. http://tinyurl.com/kmrspf

Personally, I’ve been a fan of Bing’s from the first time I saw it debut at the All Things Digital conference (sponsored by the Wall Street Journal) in late May. I absoluately love the Bing home page–the stunning color photography almost takes me to a new place and is such a visual relief after the monotony of the Google screen. That alone, irrespectively of the more useful search results, was enough to get me using Bing.

The hardest part for me, and probably for legions of others, is breaking the Google habit. When I need to do a search, I just automatically start typing  the G-word. I’m conciously trying to change that behavior and start with Bing.

I do like the Bing search results better. I find that they are more tuned to business use; there is less stuff to wade through. I also like the organization of sub-listings, and the breakout in the left-hand sidebar. Overall, I find my searches are more efficient and productive with Bing, which in my business is a  big deal. I’m all about efficiency here at Team Julie!

P.S. Yes, I’m using Bing to find the links for this post…