Communications Insight

I was so sorry to see the news earlier this week about the sale of BusinessWeek by McGraw-Hill.

Of course, I’ve been a career-long subscriber and reader, and worked with many, many of the excellent journalists at BW.  I do consider BW to be one of the very best business pubs, week-in and week-out providing thoughtful analysis and commentary on breaking news. Often uncovering stories that others do not report.

Well, I guess desperate times means desperate measures. We can only hope that BusinessWeek finds a good home. That some publishing company will see the value of the brand and scoop it up, invest the money that is needed to bring it to full life on the web.

If you haven’t checked it out, the BusinessWeek Exchange is worth exploring. I blogged about it here. It’s a combination community/crowdsourcing service that ties in with BW editorial. This attempt at providing extra value in web content is very well-done, IMHO, and hopefully will be of some additional value to BW prospective buyers.