Communications Insight is a strategic business communication firm dedicated to creating effective communication through times of business change. Each business change or “inflection point” requires a unique and strategic approach. Each inflection point represents both challenges and opportunities, and requires professional, experienced and creative communication assistance.
Business inflection points can include the following:
- Launch of a new corporation with a new technology
- Re-launch and repositioning of an existing company
- Beginning of an external marketing program
- Addressing a new market opportunity
- Financial events such as an IPO, merger & acquisition, etc.
- Business and legal crisis management
Communications Insight provides a comprehensive range of services, all based on a balance between solid strategic advice and appropriate tactical execution.
Specific services include:
- Strategic Communication Plan Development
- Communication and Brand Audit and Analysis
- Executive Communication Coaching and Training
- Message, Position and Name Development
- Launch Planning and Execution
- Customer/Analyst Relationship Development & Management
- Business/National/Trade Media Relations
Communications Insight is dedicated to building a mutually convenient client relationship, based on personal service and a results-oriented approach. To begin a working relationship, time is spent understanding the clients business and specific communication need. A complete proposal outlines costs and expectations before beginning the official engagement.
Once the engagement begins, Communication Insight drives the process, manages details and provides timely, responsive feedback and updates. Programs are developed to reach specific, agreed-upon objectives. By staying objective-focused, projects are completed as planned and within budget.
Communications Insight is flexible in developing client relationships that work within a corporations’ existing structure. This may mean working directly with an executive team, a division or marketing group, or with an existing communication staff.
