Communications Insight

Exploring (Technology) Marketing & Communications

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BusinessWeek: Looking For a Good Home

July 14th, 2009 · 5 Comments · Journalism & Media

I was so sorry to see the news earlier this week about the sale of BusinessWeek by McGraw-Hill.
Of course, I’ve been a career-long subscriber and reader, and worked with many, many of the excellent journalists at BW.  I do consider BW to be one of the very best business pubs, week-in and week-out providing thoughtful [...]

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BusinessWeek Exchange? WSJ Community?

February 19th, 2009 · 2 Comments · Communications Strategy, Journalism & Media, Marketing, Networking, Online Marketing, Public Relations

Hi–I’ve been exploring both of these services, trying to get familiar with how to use them and how they might be helpful to me and/or to my clients.
I joined the WSJ community several weeks ago and at first was enthusiastic, then haven’t had time to go back and really work with it. Just recently joined [...]

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Recession: Five Tips for SaaSy Marketing

February 12th, 2009 · 4 Comments · Communications Strategy, Marketing, Online Marketing, Public Relations

The other day I was talking to my very smart client, Chloe Jackson, over at WaveMaker. WaveMaker has an easy programming environment for app development for the cloud.
Chloe has been with the company for several years and is very well-versed in all things-cloud related. She and I started talking about companies that are recession-friendly and [...]

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